This article covers what segmentation actually is, which segments are worth building first, and how to use tools like RFM and Klaviyo's predictive features to get more out of your list — without needing a data team or a technical background.

A Klaviyo email marketing agency helps e-commerce and direct-to-consumer brands grow through email and SMS marketing. Specializing in retention marketing, these agencies use the Klaviyo platform to create automated flows, customer segmentation, and lifecycle campaigns that boost repeat purchases, customer retention, and lifetime value.

Compare Klaviyo and Attentive for eCommerce SMS marketing and retention strategy. This guide breaks down the real strengths of each platform, when to use Klaviyo vs. Attentive, and how brands can choose the right email and SMS marketing solution based on revenue goals, customer lifecycle, and retention performance.

Learn how Klaviyo lifecycle marketing helps D2C brands automate the right email at the right moment — from welcome flows to win-back sequences.

Understanding where to find and how to use your Klaviyo API key is essential. In this guide, we will walk you through each step to retrieve your API key from Klaviyo, ensuring you have everything you need to start leveraging its powerful capabilities. 

This post explores what an effective email and SMS marketing strategy looks like for skincare eCommerce brands, focusing on retention, customer behavior, and category-specific tactics rather than a generic one-size-fits-all approach.

Learn how to run a Klaviyo account audit that uncovers hidden revenue leaks, underperforming flows, segmentation issues, deliverability risks, and inaccurate attribution.

If you're running a fashion brand that's 3–10 years in, you already know how to sell. What you may not have yet are the systems to scale — without the burnout. In this guide, Strategy Maven Agency and ARD Fashion Consulting break down why private label, print-on-demand, and vendor-led development stop working as you grow, and what to replace them with. Discover how fractional product development and lifecycle marketing work together to help fashion founders increase margins, streamline launches, and build lasting customer loyalty through email and SMS. Whether you're struggling with inconsistent quality, tightening margins, or disconnected marketing, this is your roadmap to scaling smarter.

You just had your biggest sales month of the year. Then January hits, and everything goes quiet.

This isn't a failure of your strategy—it's the natural cycle of D2C retail. But it doesn't mean you have to watch your revenue crater.

During the holidays, your customers' inboxes became a war zone. Every brand competed for the same attention with the same message: buy now. Your email and SMS strategy worked because customers were actively hunting for deals. Now in January, they're fatigued, depleted, and skeptical of more promotional messages.

The channels that carried you through peak season are losing steam. Here's where SMS becomes your secret weapon—and how to coordinate it with email to turn January from a revenue dip into a solid month.

This blog breaks down the core components of high-performing email campaigns, from crafting subject lines that spark curiosity to writing persuasive copy and designing CTAs that drive results. With insights drawn from Strategy Maven’s experience managing campaigns across industries, you'll walk away with proven tactics to boost engagement and turn subscribers into customers.

Even great emails can land in spam. This guide breaks down why deliverability issues happen and how to fix them so that your messages reach the inbox, not the junk folder.

SMS marketing is a powerful tool for reaching customers with instant, personalized, and impactful messages. While following best practices helps ensure your texts are well-received, having creative and strategic SMS campaign ideas can elevate engagement and maximize conversions.

Whether your goal is to boost sales, enhance customer retention, or strengthen brand loyalty, these innovative SMS marketing strategies, paired with real-world examples, will inspire your next campaign.

Unlike email, where frequent communication is expected, SMS must be timely, concise, and valuable to avoid overwhelming recipients. Here are the best practices to ensure your SMS marketing strategy is impactful, compliant, and engaging.

SMS marketing is the best way to connect with your audience in the most direct and impactful way possible. It’s a game-changing tool that creates immediate, personal, and effective touchpoints with your customers. If you’re not using SMS as part of your strategy, you’re leaving money—and connection—on the table. Here are the big benefits of SMS marketing your business can cash in on in 2025. 

Picture this: You put on your thinking cap, came up with a brilliant email concept, and wrote copy that you know is going to be an absolute hit with your target audience – now you just need to figure out how to bring your email to life so that you can hit send and start raking in revenue. 

Luckily, you’re in the right place! Keep reading for a step-by-step walkthrough on how to design an email and then build it in one of the most popular Email Service Providers (ESPs) for eCommerce businesses, Klaviyo. 

In the world of modern eCommerce, customer relationship management (CRM) is the heartbeat that keeps businesses in tune with their customers. Klaviyo, a leading marketing platform designed for online businesses, has been gaining a lot of attention from eCommerce enthusiasts with its robust email marketing, SMS marketing, and workflow capabilities. But one question remains on the minds of many: Can Klaviyo truly serve as a comprehensive CRM for eCommerce, or is it best served as a marketing automation tool?

DTC marketing consists of any and all tactics a brand uses to promote its products or services directly to customers. Breaking free of retailers and cutting out the middleman offers businesses several advantages while also allowing brands to build more meaningful relationships with their customers and offer an improved shopping experience.

The key to winter sales success is to stand out amongst the competition, and a well-crafted subject line can help you do just that! By playing on the festive feelings of winter, brands can evoke feelings of comfort, nostalgia, and excitement in shoppers to ultimately send sales soaring. 

Need a little inspiration? Keep reading for winter subject line tips and examples.

During fall, sales can see a massive boost thanks to Black Friday, Cyber Monday, and consumers generally spending more as they complete their holiday shopping. However, to fully reap the metaphorical harvest and maximize revenue, businesses have to capture the attention of their audience first. That’s where subject lines come into play. The right subject line can help your brand stand out in a crowded inbox and compel recipients to open your company’s email so that they can see (and hopefully buy) what you’re offering!

Direct-to-consumer marketing empowers consumer packaged goods companies to distribute their product and connect with customers without the help of resellers. However, a well-rounded, multi-channel marketing approach is vital for success.