5 Email Marketing Tips for Beginners
Nowadays, we all understand how important it is to have an online presence to run a successful business. Whether you choose to build your brand on your website or through social media, email marketing is something that many people overlook.
Email marketing campaigns, unlike other types of client contact, allow you to reach out to your customers on a more personal level by sending out newsletters straight to their inboxes and provide another option for your audience or consumers to stay up to date with your brand.
We provided a few suggestions to assist you in getting started with generating successful campaigns if you are just about to start your journey in email marketing or could use a refresher.
Make it simple for your audience to subscribe.
Looking for the subscribe option on your website should be as simple as getting connections to your social media profiles. One way to do so, especially for e-commerce websites, is by including a pop-up form where visitors can easily fill up their information. If your visitors cannot find a means to subscribe to your email newsletter, you can lose out on potential subscribers, so make sure it is visible and easy to find on all of your website's pages. And, just as crucial as easily clicking "subscribe," the sign-up form itself should be as straightforward as possible.
Keep it simple because making it too complicated may dissuade people from signing up. Instead, make it short and easy by asking for your customer's name and email address, as well as the ability to choose how often they would like to get updates from you. An offer or some type of incentive here works best.
2. Keep your newsletters mobile-friendly.
It is essential to produce a mobile-friendly version of your email newsletter in the ever-expanding Digital Era so that people can open and read it on their smartphones and tablets wherever they are - whether they are on the subway or in a restaurant. In fact, a study shows 66% of emails are opened using smartphones and tablets.
If you do not make sure your campaign can be opened on both mobile and desktop, you risk subscribers marking your email as spam or trash, or worse, opting out of receiving future emails from you completely. Many email marketing firms, especially the best-rated ones, can create a mobile version of your newsletter for you automatically, so double-check with them before signing up for their services.
3. Send out test emails first.
Sending your message to yourself first is another approach to ensure that it is readable on any device. You will be able to test it on a computer and a mobile device, as well as double-check that any links you have included work.
Ask a business partner, trusted colleague, or even a family member to review your email before sending it out to your subscribers. Having a second pair of eyes assess your work will most likely help you detect any grammar, punctuation, or spelling issues you may have missed.
4. Put links to your social media accounts.
If you want to create and grow a following for your brand, cross-platform promotion is a must. One thing that a lot of neophytes to email marketing forget would be including social media buttons (or links) to your company's Facebook, Instagram, Twitter, Google+, LinkedIn, and other social media accounts to increase your social media following. Your email newsletter subscribers and website visitors should be able to quickly locate your company's social media accounts via your email newsletter and website — social media buttons are the most convenient way to do so.
Alternatively, by placing a newsletter sign-up form on our social media accounts, you may make it simple for individuals who "like" or "follow" you to subscribe to your email campaign.
5. Have a regular schedule for sending out your emails.
Finding the proper schedule for sending your newsletter is an essential aspect of email marketing. You do not want to overload or anger your subscribers by sending too many emails, but you also do not want to send too few and lose their interest.
Determine what you think your subscribers care about the most to help you decide if you should send out weekly, biweekly or monthly newsletters. Consider whether the content you are including is relevant to your audience and whether you can develop enough content to send to your subscribers more frequently. You may also provide your subscribers with the choice of selecting the type of information they want to receive or the frequency with which they want to get your email newsletters.
Conclusion
Finding the proper firm is essential when it comes to getting the best email marketing service for your business. Send us a message at hello@strategymavenagency.com, and let's talk about how we can help!
