Maven Blog
We are super big on education here at SMA. We keep our blog filled with discussion not only around email and SMS marketing but, on digital marketing as a whole.
After all, it’s one big puzzle and all aspects of marketing play a super important piece to helping you launch a successful campaign and sky-rocket your brand. Search our blog for all things digital marketing! Contact Us if you have any questions or topics you’d like to see more of.
How CPG Brands Can Skyrocket Sales Through Targeted Campaigns
In this blog post, we’ll answer these questions and provide tips for creating a winning CPG email marketing strategy that includes effective email campaigns to engage your audience and drive sales.
Email Personalization Tips for Retail Brands That Convert
In this blog post, we’ll be exploring the importance of email marketing for retail brands and the power of personalization. We’ll also provide a list of the best practices and tips for retail brands to successfully implement personalization into their email marketing strategy.
Email Design Trends for Spring 2024
In this blog post, we’ll cover emerging email design trends for spring with a focus on catching the eye of recipients, boosting engagement, and evoking inspiration for your spring email strategy.
Spring into Success: A Guide to Flourishing Product Launches This Season
We’ve created a guide to help you craft compelling spring email campaigns that drive engagement and conversions. Let’s dive into email marketing strategies tailored specifically for spring to ensure your products and services stand out this season.
Retail Revival: Email Marketing Tactics to Drive Online Sales
In this blog post, we’ll dive into the importance of email marketing for retail brands and how it can substantially drive sales. We’ll also share some best practices for email marketing that will help you create engaging and effective emails to increase conversions.
Beauty in the Inbox: Email Marketing for Skincare Brands
In this blog post, we’ll explore why email marketing is so important for skincare brands and offer tips for building a winning email strategy that resonates with your audience and boosts conversions.
Creating Irresistible Email Campaigns: Strategies for CPG and Retail Brands
In this blog post, we will provide you with strategies for creating irresistible email campaigns that engage customers, boost conversions, and drive sales.
How To DIY Your Email Marketing: 5 Expert Tips
While you’re in that strategy meeting with your team, don’t just focus on nailing the basics. Take one step further in the right direction by integrating these 5 tips that will bring your email marketing strategy to the next level!
Optimizing Email Frequency: Engage Subscribers with the Right Amount of Campaigns
In this blog post, we’ll explore the importance of email frequency and how to find the sweet spot for your brand using best practices to guide your sending.
The Power of Storytelling in Email Marketing: Connecting Emotionally - Crafting Narratives That Convert
In this blog post, we are going to explore the role of storytelling in email marketing, why it’s important, how to incorporate storytelling into your email marketing, and how to harness the power of storytelling to stand out from your competition.
The Power of Drip Campaigns: A Comprehensive Guide to Nurturing Leads with Email
In this blog post, we will walk you through the power of drip campaigns and provide you with a comprehensive guide to nurturing leads with email. We will also include a list of examples to give you a better understanding of how email automations work.
Email Marketing and SEO: How They Work Together for Success
In this blog post, we’ll discuss how SEO and email marketing connect and how they can work together to boost your marketing success. We will also provide examples of how SEO and email marketing support one another.
Behavioral Email Marketing: Nurturing Leads Based on Actions | Leveraging Behavioral Data for Effective Emails
In this blog post, we will discuss everything you need to know about behavioral email marketing, from defining it to best practices.
Crafting Irresistible Lead Magnets for Email Signups: A Guide to Creating High-Converting Offers for Subscriber Growth
In this blog post, we will discuss what lead magnets are in more depth and provide you with practical steps and examples on how to craft lead magnets that convert visitors into subscribers.
Mobile-Optimized Emails: Designing for the On-the-Go Audience
In this blog post, we will dive into the importance of mobile-friendly email designs and provide you with valuable insight into designing mobile-optimized emails that will resonate with your audience.
Email Marketing Benchmarks: How Do Your Campaigns Compare?
In this blog, we’ll explore email marketing benchmarks, what they mean, and how you can use them to improve your campaigns’ performance.
The Power of Automation in Email Marketing: Unlocking Efficiency for Better Results
In this blog post, we will discuss the role of automation in email marketing and how to streamline your marketing efforts through the best practices for email automation.
Email Design Trends 2024: Engage Your Audience and Stay Ahead of the Curve
In this blog post, we’ll explore a few of the latest email design trends that will help you keep your audience interested and engaged in 2024.
The Art of Crafting Compelling Email Subject Lines
In this blog post, we’ll explore the art of crafting compelling email subject lines that resonate with your audience.
How to Utilize Customer Surveys in Email Marketing
In this blog post, we’ll discuss what customer surveys are, explore the benefits of conducting customer surveys, show you the kind of data you can collect from them, and cover examples of how to use them in email marketing.