Should I hire an Agency or an Employee?

In today’s competitive business world, email marketing has become a crucial part of any successful marketing strategy. When you’re ready to take your email efforts to the next level, you might find yourself in the middle of an important decision–do you hire a full-time email marketer or work with an email marketing agency?

Here are two key factors to consider when deciding whether to hire an email marketing agency or a full-time employee.

Before you decide, here are two key factors to consider when interviewing email marketing agencies vs a full-time employee.

Cost, Obviously

If you’re thinking of hiring an email marketer to join your team, it’s important to consider the long-term expenses that come with it. Hiring an employee over a reputable agency almost always costs more over time. 

If you hire a junior employee, you’ll likely need to invest time and resources in training them to be an effective email marketer. This could take away valuable hours that you and your team could be spending on other important business tasks. Hiring a senior-level marketer with the necessary expertise can cost a fortune. Depending on your location and industry, the average salary for an email marketer is between $75K to $100k. 

On the other hand, an email marketing agency, on average, will cost you around $5-7k per month, which is far less expensive than hiring a full-time employee in the long run once you factor in benefits & taxes. For reference, hiring a freelance copywriter alone could cost up to $350 for a single campaign.

Here’s a cost breakdown comparison:

Level of Expertise 

When hiring an email marketer, you want to look for what makes them an expert in their field. Email marketing is a multi-layered field that requires a specific set of skills: strategy, planning, copywriting, design, HTML, software skills, etc. 

It’s unrealistic to expect one person to encompass every skill effectively. It would take a unicorn to not only master strategy but build successful email campaigns with compelling copy, engaging visuals, and HTML code. When hiring an individual, you might have to compromise on certain skills which would take a toll on the overall effectiveness of your email marketing efforts.

With an agency, you get a team of experts; you have strategists, copywriters, designers, email implementation specialists, and more who can handle all of your email marketing.

Conclusion

Hiring an employee and working with an agency both have their perks. Before making a decision, consider your budget, needs, and long-term marketing goals. But no matter which route you decide to take, it’s important to ask for reviews and case studies. 

If an agency sounds like the right path for you, Strategy Maven Agency offers a skilled team of strategists, copywriters, designers, and marketing specialists who can take your email marketing off your plate. Book a free call with us to take your email marketing to the next level.