Maven Blog

We are super big on education here at SMA. We keep our blog filled with discussion not only around email and SMS marketing but, on digital marketing as a whole. 
After all, it’s one big puzzle and all aspects of marketing play a super important piece to helping you launch a successful campaign and sky-rocket your brand. Search our blog for all things digital marketing! Contact Us if you have any questions or topics you’d like to see more of. 
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Getting Out of the Spam/Promotions Folder

In this blog post, we’ll take a closer look at how emails end up in the spam folder, the impact it can have on your brand, and most importantly, how to get out of the spam folder once and for all.

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Boosting Conversions with Email Automation

In this blog post, we’ll talk about what email automation is, its benefits, and some examples of email automations that you can implement for your business.

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Email Marketing Industry Averages: 2023

In this blog post, we’ll cover general stats, best practices to maintain industry benchmarks, and the importance of investing in your email marketing strategy.

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Understanding the Impact of Email Deliverability

In this article, we’ll define email deliverability and why it’s important, discuss what can affect it, and provide best practices and examples to ensure good email deliverability.

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The Importance of Email List Hygiene

In this blog post, we’ll explore what list hygiene is, why it matters, and how you can keep your email list clean and effective.

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The Power of Personalization in Email Marketing

In this blog post, we’ll dive into what email personalization is, the impact it can have on key email marketing metrics, and ways to personalize marketing emails for results.

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