Maven Blog
We are super big on education here at SMA. We keep our blog filled with discussion not only around email and SMS marketing but, on digital marketing as a whole.
After all, it’s one big puzzle and all aspects of marketing play a super important piece to helping you launch a successful campaign and sky-rocket your brand. Search our blog for all things digital marketing! Contact Us if you have any questions or topics you’d like to see more of.
Email Marketing and SEO: How They Work Together for Success
In this blog post, we’ll discuss how SEO and email marketing connect and how they can work together to boost your marketing success. We will also provide examples of how SEO and email marketing support one another.
Behavioral Email Marketing: Nurturing Leads Based on Actions | Leveraging Behavioral Data for Effective Emails
In this blog post, we will discuss everything you need to know about behavioral email marketing, from defining it to best practices.
Crafting Irresistible Lead Magnets for Email Signups: A Guide to Creating High-Converting Offers for Subscriber Growth
In this blog post, we will discuss what lead magnets are in more depth and provide you with practical steps and examples on how to craft lead magnets that convert visitors into subscribers.
Mobile-Optimized Emails: Designing for the On-the-Go Audience
In this blog post, we will dive into the importance of mobile-friendly email designs and provide you with valuable insight into designing mobile-optimized emails that will resonate with your audience.
Email Marketing Benchmarks: How Do Your Campaigns Compare?
In this blog, we’ll explore email marketing benchmarks, what they mean, and how you can use them to improve your campaigns’ performance.
The Power of Automation in Email Marketing: Unlocking Efficiency for Better Results
In this blog post, we will discuss the role of automation in email marketing and how to streamline your marketing efforts through the best practices for email automation.
Email Design Trends 2024: Engage Your Audience and Stay Ahead of the Curve
In this blog post, we’ll explore a few of the latest email design trends that will help you keep your audience interested and engaged in 2024.
The Art of Crafting Compelling Email Subject Lines
In this blog post, we’ll explore the art of crafting compelling email subject lines that resonate with your audience.
How to Utilize Customer Surveys in Email Marketing
In this blog post, we’ll discuss what customer surveys are, explore the benefits of conducting customer surveys, show you the kind of data you can collect from them, and cover examples of how to use them in email marketing.
Getting Out of the Spam/Promotions Folder
In this blog post, we’ll take a closer look at how emails end up in the spam folder, the impact it can have on your brand, and most importantly, how to get out of the spam folder once and for all.
Boosting Conversions with Email Automation
In this blog post, we’ll talk about what email automation is, its benefits, and some examples of email automations that you can implement for your business.
Email Marketing Industry Averages: 2023
In this blog post, we’ll cover general stats, best practices to maintain industry benchmarks, and the importance of investing in your email marketing strategy.
How to Convert Unsubscribes into Valuable Opportunities
In this post, we will explore what unsubscribes mean, why people may unsubscribe, and most importantly, how to turn unsubscribes into opportunities that can help your business grow and thrive.
Understanding the Impact of Email Deliverability
In this article, we’ll define email deliverability and why it’s important, discuss what can affect it, and provide best practices and examples to ensure good email deliverability.
The Importance of Email List Hygiene
In this blog post, we’ll explore what list hygiene is, why it matters, and how you can keep your email list clean and effective.
A/B Testing: Your Key to Email Marketing Excellence
In this blog, we’ll explore what A/B testing is, why it matters in email marketing, how effective it can be, and which components of your emails you should test.
The Power of Personalization in Email Marketing
In this blog post, we’ll dive into what email personalization is, the impact it can have on key email marketing metrics, and ways to personalize marketing emails for results.
How to Use Segmentation to Maximize Email Marketing Results
In this blog post, we’ll explain more about what segmentation is and how you can use it to maximize your email marketing results.
Navigating Important Email Marketing Metrics
In this blog post, we’ll outline some important email marketing metrics, how to track them, and why they matter.
The Ultimate Guide: 10 Tips for Powerful Email Marketing Copy
In this blog post, we’ll share 10 tips for writing compelling email marketing copy that will help your emails stand out in an inbox and drive conversions.