DIXXON
Dixxon Flannel Company established in 2013 with the goal of creating the best flannel in the world. Inspired by motorcycles and hardcore punk rock, they created a signature D-Tech proprietary fabric that does not wrinkle, shrink or fade. Revamping the Classics!
The Strategy
The Dixxon team came to SMA in July 2023. Their internal team was wearing a lot of hats and didn’t have the full knowledge to take their email program where it needed to go.
They were already generating a great amount of revenue from email, it was hard for them to justify investing in additional help.
SMA came in to strategically consult and implement on new initiatives. We worked with their team of designers to optimize & revamp their flows & campaigns. Within 60 days, Dixxon’s flow revenue increased by 66%.
The Results
Historically, August had been a lower performing month for Dixxon. So far this year, it is their highest performing.
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