BRASS & BONE
Brass and Bone, a family-owned accessories business that sells unique and quirky pieces, joined forces with Strategy Maven after struggling with the right email cadence, producing valuable content on a consistent basis, and establishing a segmentation strategy.
The Strategy
Through strategic planning, we helped Brass & Bone set up a proper cadence, implement testing strategies, establish a content calendar, and finalize list segmentation in order to ensure valuable and authentic content was sent to the right people, at the right time.
Aside from setting the foundations to a well-calculated marketing plan, understanding the target audience and what makes them tick was the real game changer.
The Results
We helped Brass and Bone acquire more revenue in just a month, compared to the last three months prior.'
Total Revenue increased by 36%.
Open Rates increased by 38%.
Click Rates increased from 1% to 2% in just one month.
Total Click-through Rates increased by 96%.
Strategy Maven Agency integrates a calculated approach with intuitive email and SMS marketing. We bring an authentic strategy to the table.