PEACHIE SPOON
Peachie Spoon is a health and wellness brand started by Meredith Man, a CPT and holistic Nutrition Coach in her brand she has written two cookbooks, runs Well Made Academy online courses, and created a premium protein power product.
The Strategy
Case #1:SMA set up all foundational flow automation
Before partnering with Strategy Maven, this brand lacked essential email workflows and was missing critical flows needed for effective engagement. Strategy Maven stepped in, creating and implementing all foundational flows from the ground up. This strategic setup generated an impressive 66% of the brand’s email revenue in the very first month. By establishing automation from the outset, customers and prospects seamlessly navigated their journey, delivering both an enhanced experience and consistent passive revenue for the brand.
Case #2: Strategy Maven clean created strategic segments
This health and wellness brand initially relied on a few generic audience segments. Strategy Maven redefined their approach by creating engagement-based segments and aligning them with targeted campaigns. As a result, the brand achieved a high deliverability score, along with open rates averaging 64.33% and click rates averaging 3.26%—both exceeding industry benchmarks by over 100%.
The Results
Strategy Maven boosted revenue for this health and wellness brand by implementing lifecycle campaigns and automated flows. By targeting the right segments, establishing a consistent email cadence, and leveraging data to craft a long-term email success strategy, the brand achieved sustained growth and enhanced engagement.
Overall this brand increased email revenue by 500% in 1st month. Campaign metrics went up over 200% per KPI in 1st month. Open rates had increased by 46% in the first 1st month SMA was onboarded and CTR had an increase of 15%
