DIXXON
Dixxon Flannel Company established in 2013 with the goal of creating the best flannel in the world. Inspired by motorcycles and hardcore punk rock, they created a signature D-Tech proprietary fabric that does not wrinkle, shrink or fade. Revamping the Classics!
The Strategy
The Dixxon team came to SMA in July 2023. Their internal team was wearing a lot of hats and didn’t have the full knowledge to take their email program where it needed to go.
They were already generating a great amount of revenue from email, it was hard for them to justify investing in additional help.
SMA came in to strategically consult and implement on new initiatives. We worked with their team of designers to optimize & revamp their flows & campaigns.
The Results
Within 60 days, Dixxon’s flow revenue increased by 66% which was well beyond our initial goals for revamping their flows. Historically, August is their worst performing month. With our support, it was their best month to date.
Ready to take your email marketing to new heights? Let's collaborate to unlock your brand's true potential!