Maven Blog
We are super big on education here at SMA. We keep our blog filled with discussion not only around email and SMS marketing but, on digital marketing as a whole.
After all, it’s one big puzzle and all aspects of marketing play a super important piece to helping you launch a successful campaign and sky-rocket your brand. Search our blog for all things digital marketing! Contact Us if you have any questions or topics you’d like to see more of.
Mobile-Optimized Emails: Designing for the On-the-Go Audience
In this blog post, we will dive into the importance of mobile-friendly email designs and provide you with valuable insight into designing mobile-optimized emails that will resonate with your audience.
Email Marketing Benchmarks: How Do Your Campaigns Compare?
In this blog, we’ll explore email marketing benchmarks, what they mean, and how you can use them to improve your campaigns’ performance.
How to Utilize Customer Surveys in Email Marketing
In this blog post, we’ll discuss what customer surveys are, explore the benefits of conducting customer surveys, show you the kind of data you can collect from them, and cover examples of how to use them in email marketing.
How to Convert Unsubscribes into Valuable Opportunities
In this post, we will explore what unsubscribes mean, why people may unsubscribe, and most importantly, how to turn unsubscribes into opportunities that can help your business grow and thrive.
The Importance of Email List Hygiene
In this blog post, we’ll explore what list hygiene is, why it matters, and how you can keep your email list clean and effective.
A/B Testing: Your Key to Email Marketing Excellence
In this blog, we’ll explore what A/B testing is, why it matters in email marketing, how effective it can be, and which components of your emails you should test.
How to Optimize Your Email Campaigns for Maximum Engagement (CTRs)
To achieve outstanding engagement, you have to focus on improving your email click-through rate (CTR). Here’s a closer look at CTRs, why they’re important, how to evaluate your CTRs, and strategies to boost email CTR.
How to Generate Leads for Your Business Using Email Marketing
Let’s explore email lead generation, its importance, and the benefits it offers your business. We’ll also provide a few proven strategies to drive substantial growth.
Mastering Lead Nurturing: How to Structure Effective Email Campaigns
Creating effective email campaigns can be challenging, so let’s dive into how to structure campaigns for mastering lead nurturing.
iOS 15 Updates and Email Marketing: How to Prepare
Let’s talk about how IOS updates can affect the future of email marketing.
5 Steps to Creating a Lead Nurturing Campaign
Are you ready to set up a killer lead nurturing campaign? Here are the steps to create a good campaign!
Spring Email Subject Line Ideas (E-Commerce Edition)
These spring email subject lines are the perfect ideas to make your email marketing strategy bloom!
Which Email Marketing Platform Is The Best?
Looking for the best email marketing platform for your business? Here’s what you should know!
10 Digital Marketing Steps You Need To Take
Want to grow your business? Here are some digital marketing steps that you ought to know about!