Which Email Marketing Platform Is The Best?
Whether you are a business owner or a digital marketing professional you have most likely looked for the right email marketing platform for your business, businesses, or clients.
We’ve been there and went down the rabbit hole, searching through numerous different platforms. Now, we’re going to share our findings in hopes it helps you make your decision easier!
There are a couple of things to consider when looking into choosing the right platform. Here are just a few:
Do you need workflows/drip campaign capabilities?
How fast do you anticipate your list growing?
Do you need a landing page or form capabilities?
Will it sync to your website or CRM seamlessness?
It’s important to remember that not all platforms are created equal. Here are some important differentiating factors:
Cost. Email platforms charge based on different factors. For example, one email platform may charge based on the number of contacts you have while another platform may charge based on how many emails you will be sending per month. On top of that, not all of the tier options offer the same features. For example tier one pricing may not include workflows, whereas, tier three does.
Editing Capabilities. Don’t forget to consider the available templates and editing capabilities of each platform you are looking into. Not all email platforms offer the same editing options and there are still quite a few that have an outdated aesthetic and or limit your ability to edit colors and image placement. Make sure you sign up for all of the trials and actually test an email set up to see if you feel comfortable navigating the platform and like the ascetic and edit options.
Integrations. Make sure that the platform you are looking into seamlessly connects to your website. Integration is a very important feature you need to confirm before making your decision.
We created a detailed spreadsheet comparing 13 different email marketing platforms, their costs, and features. You can download here for free.
Below is a basic chart we put together of our top researched email platforms (based on a minimum of 1,000 subscribers)
Email marketing is such an important piece of digital marketing and if used correctly, can be leveraged to grow your audience, revenue, and offer value to your customers and clients. Choosing the right platform is important to ensure optimal deliverability, seamless customer journey tracking and allows for personalization when connecting to your subscribed audience.
We hope this saved you some time in your decision making whether it was to start your email marketing strategy or optimize your current setup.
Let us know if this was helpful!
